Berliet was a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed ideal. The company became this Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was no more buying all the pickup trucks the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single kind of car, which represented a travel from his pre-war market place strategy. The single truck where Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was probably none to miss a key: rather than devote occasion and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was with the same quality as the American steel used for the particular Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to generate the "Berliet Type VB" for the rate of 100 cars daily which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what during this period was the manufacturer's solely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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