Berliet was a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so as to build a new primary factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became the Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no more buying all the trucks the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single form of truck and a single kind of car, which represented a travel from his pre-war current market strategy. The single truck where Berliet focused was this 5 ton CBA that had served the united states so well during the war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not just one to miss a tip: rather than devote occasion and engineering talent to creating a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received with March 1919 when it had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have been an ambitious target under any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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