Berliet has been a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War led to a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became your Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single form of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the world so well during this war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not just one to miss a strategy: rather than devote time period and engineering talent to having a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received in March 1919 when the idea had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to generate the "Berliet Type VB" on the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's simply passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banks.
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