Berliet had been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became your Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single style of truck and a single style of car, which represented a starting from his pre-war current market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
, but the concept was eventually used for the P16 armoured car
The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a trick: rather than devote time and engineering talent to having a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when the idea had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was of the same quality as the American steel used for the actual Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational injury to the company.
The factory was set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's just passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking companies.
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