Berliet had been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became your Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was not buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single style of car, which represented a departure from his pre-war current market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the united states so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was not one to miss a key: rather than devote time period and engineering talent to developing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when that had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was on the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational injury to the company.
The factory had been set up to produce the "Berliet Type VB" with the rate of 100 cars every day which would have been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's merely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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