Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was no more buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single type of truck and a single style of car, which represented a journeying from his pre-war market strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the nation so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote time period and engineering talent to making a new car for the modern decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when it had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to create the "Berliet Type VB" in the rate of 100 cars each day which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what during this period was the manufacturer's only passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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