Berliet was a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became the particular Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented a part of its production back to help passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was don't buying all the vans the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single form of truck and a single kind of car, which represented a travel from his pre-war market strategy. The single truck which Berliet focused was the 5 ton CBA that had served the world so well during your war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a strategy: rather than devote moment and engineering talent to creating a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when it had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was in the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to generate the "Berliet Type VB" on the rate of 100 cars daily which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's solely passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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