Berliet had been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 along with merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no more buying all the vans the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single form of truck and a single sort of car, which represented a leaving from his pre-war industry strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the united states so well during your war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not just one to miss a trick: rather than devote occasion and engineering talent to making a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received inside March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was in the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's solely passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors along with the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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