Berliet has been a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became the Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was don't buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single style of truck and a single style of car, which represented a journeying from his pre-war industry strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the nation so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a key: rather than devote moment and engineering talent to developing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when it had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was on the same quality as the Us steel used for your Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" in the rate of 100 cars daily which would have been an ambitious target below any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's just passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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