Berliet has been a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the particular Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was don't buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single type of truck and a single type of car, which represented a travel from his pre-war market place strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the country so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was it's unlikely that any to miss a key: rather than devote time and engineering talent to developing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received inside March 1919 when that had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was from the same quality as the North american steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to make the "Berliet Type VB" at the rate of 100 cars each day which would have been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's simply passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors as well as the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking institutions.
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