Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became your Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was not buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single form of truck and a single type of car, which represented a leaving from his pre-war industry strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the world so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote period and engineering talent to developing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to create the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's merely passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking companies.
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