Berliet was a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the particular Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single style of car, which represented a starting from his pre-war market place strategy. The single truck on what Berliet focused was the 5 ton CBA that had served the nation so well during your war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a tip: rather than devote period and engineering talent to making a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received with March 1919 when that had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was on the same quality as the American steel used for the Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to develop the "Berliet Type VB" with the rate of 100 cars each day which would have also been an ambitious target under any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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