Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
Just before World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became your Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single sort of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote time period and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when this had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to develop the "Berliet Type VB" with the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's merely passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors along with the firm therefore fell into the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banks.
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