Berliet has been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles within 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was not buying all the vans the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single sort of truck and a single type of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the world so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was probably none to miss a technique: rather than devote occasion and engineering talent to developing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when this had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was from the same quality as the North american steel used for this Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to make the "Berliet Type VB" for the rate of 100 cars daily which would have recently been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors and also the firm therefore fell in the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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