Berliet was a French manufacturer connected with automobiles, buses, trucks and military cars among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was will no longer buying all the trucks the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single type of car, which represented a leaving from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the media so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not merely one to miss a trick: rather than devote time and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received inside March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to create the "Berliet Type VB" at the rate of 100 cars daily which would have been an ambitious target under any circumstances. The rapid drop-off successful for what at this time was the manufacturer's simply passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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