Berliet ended up being a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became the Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single type of truck and a single kind of car, which represented a journeying from his pre-war current market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the nation so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a key: rather than devote time and engineering talent to developing a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received in March 1919 when the item had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's solely passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell in the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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