Berliet had been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as opposed to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became the particular Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a journeying from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the united states so well during your war.
The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was probably none to miss a key: rather than devote time period and engineering talent to developing a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet backup was well received throughout March 1919 when it had its first open public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was in the same quality as the American steel used for this Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to generate the "Berliet Type VB" for the rate of 100 cars every day which would have been an ambitious target within any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and also the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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