Berliet has been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed correct. The company became your Société anonyme des Motor vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was don't buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single style of truck and a single sort of car, which represented a travel from his pre-war market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the media so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not just one to miss a technique: rather than devote time period and engineering talent to making a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received with March 1919 when this had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to make the "Berliet Type VB" with the rate of 100 cars daily which would have been an ambitious target underneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's just passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors and also the firm therefore fell into the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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