Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
Before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War concluded in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the actual Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was will no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a leaving from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the united states so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not merely one to miss a key: rather than devote occasion and engineering talent to creating a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when it had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to generate the "Berliet Type VB" in the rate of 100 cars each day which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in hesitation, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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