Berliet had been a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
2ème Partie : 34ème TOUR DE BRETAGNE DES VEHICULES ANCIENS. LAMBALLE
Previous to World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became the particular Société anonyme des Motor vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was don't buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern look. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to possessing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when it had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was in the same quality as the North american steel used for the Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
2ème Partie : 34ème TOUR DE BRETAGNE DES VEHICULES ANCIENS. LAMBALLE
2ème Partie : 34ème TOUR DE BRETAGNE DES VEHICULES ANCIENS. LAMBALLE
The factory have been set up to produce the "Berliet Type VB" with the rate of 100 cars every day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's only passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into your hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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