Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem right into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no more buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the world so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand on the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a tip: rather than devote period and engineering talent to having a new car for the new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when the idea had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was of the same quality as the United states steel used for this Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars every day which would have been recently an ambitious target below any circumstances. The rapid drop-off successful for what at this time was the manufacturer's just passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the finance institutions.
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