Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather then wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new appropriate structure was deemed appropriate. The company became your Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single type of truck and a single form of car, which represented a journeying from his pre-war industry strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the nation so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not just one to miss a key: rather than devote period and engineering talent to having a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received inside March 1919 when it had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was on the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to generate the "Berliet Type VB" with the rate of 100 cars per day which would have been recently an ambitious target under any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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