Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 along with merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single style of car, which represented a starting from his pre-war market place strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the world so well during the war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a strategy: rather than devote time period and engineering talent to having a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received in March 1919 when the idea had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used in the car's construction was from the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to generate the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target underneath any circumstances. The rapid drop-off popular for what during this period was the manufacturer's simply passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and the firm therefore fell in to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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