Berliet has been a French manufacturer associated with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was don't buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single kind of truck and a single kind of car, which represented a departure from his pre-war market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the world so well during the war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was not merely one to miss a technique: rather than devote period and engineering talent to having a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when the item had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to produce the "Berliet Type VB" on the rate of 100 cars each day which would have been recently an ambitious target within any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's just passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors and the firm therefore fell in to the hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banking companies.
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