Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new lawful structure was deemed ideal. The company became the actual Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was don't buying all the vans the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single style of truck and a single form of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not merely one to miss a strategy: rather than devote moment and engineering talent to possessing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when the idea had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to create the "Berliet Type VB" in the rate of 100 cars daily which would have been an ambitious target below any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's just passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in doubt, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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