Berliet seemed to be a French manufacturer connected with automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing plant space.In 1915 a 300 hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became the actual Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no more buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single kind of truck and a single form of car, which represented a starting from his pre-war market place strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the country so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received in March 1919 when this had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been recently an ambitious target under any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to repay all the company's creditors and the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banking companies.
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