Berliet has been a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single form of truck and a single sort of car, which represented a leaving from his pre-war market place strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not merely one to miss a tip: rather than devote moment and engineering talent to possessing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was on the same quality as the Us steel used for the actual Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational damage to the company.
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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been an ambitious target under any circumstances. The rapid drop-off widely used for what at this stage was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors plus the firm therefore fell to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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