Berliet ended up being a French manufacturer of automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War led to a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new legitimate structure was deemed suitable. The company became this Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was not buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single style of truck and a single type of car, which represented a journeying from his pre-war industry strategy. The single truck which Berliet focused was this 5 ton CBA that had served the media so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not one to miss a trick: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet copy was well received in March 1919 when it had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was in the same quality as the Us steel used for your Dodge, and this resulted in series problems with the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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Autocar Berliet type PCK 7 D, affiche, 1949Fondation de l’automobile
The factory ended up set up to produce the "Berliet Type VB" at the rate of 100 cars per day which would have been an ambitious target under any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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