Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was will no longer buying all the vans the factory could create, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to provide just a single sort of truck and a single style of car, which represented a leaving from his pre-war current market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to making a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received throughout March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was in the same quality as the American steel used for the actual Dodge, and this resulted in series problems with the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars every day which would have also been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's solely passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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