Berliet had been a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders simply.The First World War generated a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new legitimate structure was deemed correct. The company became the particular Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess capability, as the army was will no longer buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single type of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the world so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not one to miss a trick: rather than devote occasion and engineering talent to creating a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was from the same quality as the North american steel used for your Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
The factory had been set up to create the "Berliet Type VB" on the rate of 100 cars each day which would have also been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors along with the firm therefore fell into the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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