Berliet ended up being a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturing facility space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed ideal. The company became the particular Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was no longer buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single style of truck and a single sort of car, which represented a departure from his pre-war current market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not merely one to miss a trick: rather than devote occasion and engineering talent to making a new car for the brand new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when the idea had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was from the same quality as the Us steel used for the Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to produce the "Berliet Type VB" at the rate of 100 cars every day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in the hands of the banks. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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