Berliet ended up being a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA grew to become the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed correct. The company became this Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was no more buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a travel from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the nation so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not just one to miss a strategy: rather than devote time and engineering talent to creating a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was with the same quality as the North american steel used for the actual Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational damage to the company.
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http://fr.wikipedia.org/wiki/Berliet
The factory have been set up to create the "Berliet Type VB" in the rate of 100 cars each day which would have been recently an ambitious target below any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's just passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors and also the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banks.
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