Berliet was a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem right new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became your Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented part of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was no more buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single style of truck and a single sort of car, which represented a journeying from his pre-war market place strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the country so well during your war.
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The passenger car being produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not one to miss a key: rather than devote occasion and engineering talent to developing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received throughout March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was on the same quality as the United states steel used for this Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational harm to the company.
The factory were being set up to make the "Berliet Type VB" for the rate of 100 cars each day which would have already been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's just passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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