Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles inside 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new principal factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became this Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was will no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to provide just a single type of truck and a single type of car, which represented a departure from his pre-war market strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern overall look. Marius Berliet was not just one to miss a strategy: rather than devote occasion and engineering talent to developing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received within March 1919 when that had its first general public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was from the same quality as the American steel used for this Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to develop the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been recently an ambitious target below any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors and the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a highly effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control within the business from the financial institutions.
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