Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War concluded in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks presently. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became the particular Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to create just a single style of truck and a single style of car, which represented a travel from his pre-war current market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the world so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not one to miss a technique: rather than devote period and engineering talent to having a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when this had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to develop the "Berliet Type VB" in the rate of 100 cars each day which would have also been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this point was the manufacturer's just passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the finance institutions.
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