Berliet ended up being a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte with Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War led to a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment with production plant and manufacturing area space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Autos Marius Berliet.Following war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless identified themselves with excess capacity, as the army was not buying all the pickups the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single kind of truck and a single form of car, which represented a journeying from his pre-war current market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the united states so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was not one to miss a key: rather than devote time and engineering talent to creating a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received with March 1919 when the item had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used inside the car's construction was from the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars daily which would have also been an ambitious target within any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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