Berliet was a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were manufactured upon individual orders merely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was not buying all the trucks the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single type of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck which Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not one to miss a tip: rather than devote time and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received with March 1919 when the item had its first open outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used within the car's construction was in the same quality as the American steel used for the Dodge, and this resulted in series problems for that early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to create the "Berliet Type VB" for the rate of 100 cars each day which would have been recently an ambitious target within any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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