Berliet has been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
Официальное обозначение: Berliet VUDB
Ahead of World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 400 hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed ideal. The company became your Société anonyme des Automobiles Marius Berliet.As soon as the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single type of car, which represented a journeying from his pre-war marketplace strategy. The single truck which Berliet focused was this 5 ton CBA that had served the media so well during the war.
Официальное обозначение: Berliet VUB
The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not just one to miss a key: rather than devote period and engineering talent to having a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet backup was well received within March 1919 when this had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational harm to the company.
The factory ended up set up to develop the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have recently been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the banks.
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