Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 in addition to 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became your Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was don't buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single style of truck and a single form of car, which represented a journeying from his pre-war market place strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand at the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was probably none to miss a trick: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received throughout March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to create the "Berliet Type VB" on the rate of 100 cars daily which would have been an ambitious target within any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's solely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors and also the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banking companies.
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