Berliet has been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new legal structure was deemed suitable. The company became your Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess volume, as the army was will no longer buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single form of truck and a single type of car, which represented a journeying from his pre-war market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was not merely one to miss a technique: rather than devote time period and engineering talent to possessing a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet backup was well received in March 1919 when that had its first open public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was of the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory had been set up to produce the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been an ambitious target beneath any circumstances. The rapid drop-off popular for what at this stage was the manufacturer's simply passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded available as one year. Survival was in uncertainty, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and the firm therefore fell into your hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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