Berliet was a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc design (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands within the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess potential, as the army was will no longer buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single form of truck and a single sort of car, which represented a leaving from his pre-war market place strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the nation so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to having a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received in March 1919 when it had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to produce the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have recently been an ambitious target below any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's only passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in skepticism, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors as well as the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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