Berliet was a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders just.The First World War concluded in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed ideal. The company became your Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was don't buying all the trucks the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single form of truck and a single sort of car, which represented a journeying from his pre-war market place strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the media so well during this war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern overall look. Marius Berliet was not just one to miss a trick: rather than devote time and engineering talent to developing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when it had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was of the same quality as the Us steel used for this Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to make the "Berliet Type VB" on the rate of 100 cars daily which would have already been an ambitious target beneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's just passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and also the firm therefore fell into your hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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