Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 and also merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the particular Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was don't buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single form of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the country so well during the war.
The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a trick: rather than devote moment and engineering talent to developing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet content was well received with March 1919 when the item had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was in the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to make the "Berliet Type VB" at the rate of 100 cars on a daily basis which would have already been an ambitious target below any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banking companies.
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