Berliet was a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) ended up being produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new key factory.The Berliet CBA evolved into the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single sort of truck and a single form of car, which represented a journeying from his pre-war current market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the world so well during the particular war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was not one to miss a key: rather than devote time period and engineering talent to possessing a new car for the revolutionary decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when the item had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational destruction of the company.
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The factory ended up set up to produce the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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