Berliet has been a French manufacturer associated with automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant daily. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became this Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was not buying all the pickups the factory could develop, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single sort of truck and a single type of car, which represented a leaving from his pre-war market strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not one to miss a strategy: rather than devote time and engineering talent to having a new car for the brand new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received throughout March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was of the same quality as the Us steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded available as one year. Survival was in question, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the banks.
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