Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a range of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA grew to be the iconic truck on the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new legal structure was deemed appropriate. The company became the actual Société anonyme des Vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to produce just a single kind of truck and a single form of car, which represented a departure from his pre-war marketplace strategy. The single truck which Berliet focused was the 5 ton CBA that had served the nation so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote moment and engineering talent to developing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the American steel used for this Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to create the "Berliet Type VB" for the rate of 100 cars per day which would have already been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's just passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the financial institutions.
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