Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA became the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the worth of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless located themselves with excess ability, as the army was don't buying all the pickups the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single kind of truck and a single style of car, which represented a travel from his pre-war market place strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the united states so well during this war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to making a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when that had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was of the same quality as the Us steel used for your Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to create the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have been an ambitious target beneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in skepticism, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell in to the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banks.
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