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Berliet had been a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used rather than wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.

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Just before World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment in production plant and manufacturing facility space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new primary factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of workers employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed correct. The company became your Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented component of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single kind of truck and a single kind of car, which represented a starting from his pre-war market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the nation so well during the actual war.

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The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not one to miss a technique: rather than devote time period and engineering talent to creating a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet copy was well received throughout March 1919 when this had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was in the same quality as the American steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational harm to the company.

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The factory have been set up to develop the "Berliet Type VB" in the rate of 100 cars daily which would have already been an ambitious target below any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control above the business from the banking institutions.

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