Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem right new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars had been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to assemble four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders merely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks presently. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became the actual Société anonyme des Cars Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess ability, as the army was no more buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single kind of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern visual appeal. Marius Berliet was probably none to miss a trick: rather than devote period and engineering talent to creating a new car for the modern decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received throughout March 1919 when the idea had its first general public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was in the same quality as the Us steel used for the Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.
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The factory were being set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have already been an ambitious target within any circumstances. The rapid drop-off successful for what at this point was the manufacturer's solely passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the banks. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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