Berliet had been a French manufacturer regarding automobiles, buses, trucks and military automobiles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) had been produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War triggered a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks currently. The number of personnel employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no longer buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single kind of truck and a single form of car, which represented a departure from his pre-war market place strategy. The single truck where Berliet focused was the 5 ton CBA that had served the media so well during your war.
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The passenger car being produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to creating a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received within March 1919 when that had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside the car's construction was of the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to generate the "Berliet Type VB" with the rate of 100 cars daily which would have been an ambitious target underneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell into your hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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